When we create videos for social media, we think of the most flashy and attractive visuals. In this process, we often overlook the audio. But this is where most creators and brands miss the mark. Audio can set the scene, invoke emotion and take interesting visuals to the next level.

So how can you as a video creator use audio to your advantage and enhance your videos?

It's true that you can fix the audio on the editing table if you're using a professional editor or a free online video editor however it'll be better if you try to pay attention to it while recording your footage as well. Let's find out how.

1. Applying L-cut and J-cut
L-cut and J-cut are popular split film editing techniques used by dragging and overlapping the audio with the video to create an impact while manipulating the duration. The L-cut is used to create a pace in the video. In an L-cut video editing technique, the preceding audio is extended to the next clip. L-cuts can be also used as a great transition to provide a smooth flowing video output.

In a J-cut video editing technique, the audio from the next clip appears before the video starts. It also helps to create pace, making an emotional impact while grabbing the attention of the viewers. Implementing these techniques will surely change the way you create your social media videos.

2. Audio dubbing and Voice Overs
Audio dubbing and voice-overs add soul to your social media videos. Many times the video that you record for your brand might have a lot of background noise that can be distracting for the audience. Even if your audio does not have background noise, it will surely have a bit of reverb and echo that will be audible to the audience using headphones. To avoid such noises the videos use audio dubbing.

While dubbing you must make sure that your voice synchronizes with the visuals. Audio dubbing also makes the sound in your video sharp and audible.

In some videos, there are no dialogues but the visuals need explanations to form a narrative. In such cases, it is best to use voice-overs. A quality video editor usually has the feature to add a voice-over without leaving the app. Your voice-over artist must have the same tonality and voice texture the way your video demands. You can also opt for an AI voice-over to save costs.

3. Invest in a good microphone
Dubbing in a studio will be the best option but in case you are unable to use a studio you can also dub from your home by investing in a good microphone and sound equipment. To enhance your audio you must choose the type of microphone suited for your video. Here are few microphones that can enhance your sound depending on your requirement-

Lavalier Microphones: A lavalier microphone is a small wireless microphone that needs to be attached to the clothes (preferably under the collar) to get high-quality sound output. Lavalier microphones are used in interviews, https://www.cucumber7.com/ instructional videos, and videos where somebody needs to move around while speaking. This makes it super convenient to record sound without restrictions. While using a lavalier microphone make sure you don't pick up brustling sounds from your clothes and always keep the batteries charged to avoid sudden sound drops or loss of audio.

Shotgun Microphones: If your subjects won't move around it's best to go with shotgun microphones. They have a precise sound pick-up pattern and the best part about it is that you do not have to set up microphones on every individual but it will still catch sounds from them provided that they are under the radius of the shotgun microphone's range. Shotgun mics usually require the mics to be pointed in the direction of the speaker.

Apart from good quality microphones here are a few sound equipments that you might want to consider to further enhance the sound quality of your videos-



Acoustic Tiles: These are tiles made of foam that are generally used in the studio to cut down the reverb and echo. Reverb is a persistent sound after the sound has stopped while echo is when the sound can be heard just after the sound source has stopped. Acoustic tiles will absorb and stop any sound reflections in the room.

Pop Filter: A pop filter is a noise protection shield used in front of the microphone to avoid excessive air and popping sounds while recording vocals.

Sound Rugs: Sound rugs are used for sound insulation as they absorb sound that might be reflected off the floor. It is a great way to enhance your sound recording experience.








Now that you're fully equipped with the knowledge of enhancing your sound using an online video editor or with professional equipment, make sure to implement the techniques and watch your video quality surpass your expectations. Working on the sound aspect will improve the overall experience of the audiences and you will surely notice a surge in the engagement of your videos.